The impact of social networks is growing, not because social networks have become steeper search

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Social networks have remained essentially unchanged and functionality, and the degree of activity. There is a growing involvement of commercial companies in the social network. Whereas previously the company was considered higher than his dignity to hang out with students, now in groups of officers came familiar with the social sphere is not hearsay. There are many active. And these employees are not considered shameful to create a page in facebook company or group VKontakte, or the community at LiveJournal. It is normal for this day.

Raise the same hysteria that all urgent in the social sphere, or customers will not be - it is not necessary. Natural process, all by itself will happen in due time. Moreover, what is really great commercial sense in the presence of social networks do not. Yes, groups and communities bring a certain amount of orders, but the dominant way to attract customers, they now can only be for small companies - such as attracting customers wedding photographers: showmanship, and you can show and talk, and a calendar filled.

Do I need to go into the social sphere - it is necessary. Like three or four years went to a saying 'if you do not have a site - you do not exist ', so now prisustvie in one form or another in social networks - is gradually becoming the norm, the rule of commercial etiquette. In the end, why do we need all of these firms, it does not provide the necessary of their favorite customers. And if those customers want to communicate with your provider within social networks - for God's sake, give them the opportunity. And do not count on reciprocity: the Internet, there can and send the Forums.

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