Albert Volosskim. , The next question was:.
' What can give tips for aspiring entrepreneurs who started their business, but they did not have enough money on advertising? .
I am afraid that the issue is not quite at. The fact that I do not like to advertise as such, and rarely use it myself:). I have it all protests.
Moreover, I believe that advertising for small and medium-sized businesses - just a utopia. Well, except maybe the ' guerilla advertising '. In all other cases, spend more money on:.
hiring of new managers;.
working capital;.
own education, at last;.
Where I think advertising is needed? .
large number of end users;.
product is standardized;.
purchased at one time small amount of product;.
sales are made through intermediaries;.
Here then, the value of advertising will be a truly great. And then it will need to deal with a very serious level and long. In the meantime, forget about advertising.
But back to the question in a different light. Let's assume just a lack of money. And the shortage is not at the stage of thinking about the project, and when you have already started. That is, before you think that you have enough, but the day came when you were torn to cash- in as well:.
employees are asked to RFP;.
landlords - paid;.
distributors - payments and m. Dr..
What to do in this case?.
Forget about the credit. While you're a small business loans will kill you. Why not? .
If you can reduce costs, reduce:.
dismiss some of the people, and do all the work themselves;.
Ask your family and friends to help you no money, and participation;.
discard part of the directions, and m. Dr..
Yes, and buyers do not appear. If you and your talents can not find a buyer for a miracle product. And the costs are eating uncontrollably all your savings, then close the plant, and lock in losses. Yes it is unpleasant. But it is right and good for your health.
Now a small Review ) I do not agree about the futility of advertising and I'm afraid that the opinion of Alberta may be incorrectly interpreted. From what I agree? . And read what is written above) Spend money on prodazhnika.
But it is hardly possible to directly apply the advice for IT start-up, such as. A site that provides some service. That's where a lot of people NEDOZAKLADYVAYUT money on advertising. However, because although the project is small, but ( read above) - a standardized product, may not be sold in person ( online - himself a mediator ), sales of individual. And then there are two options:.
Your product is a mega explosion and is becoming popular by itself;.
Do you need advertising or at least that people know about it.
Take credit for advertising I would not advise. Otherwise, the same advice: learn to do, ask for money from relatives, if the project is a mega promising - go to the investor ( but be prepared to share ). Generally, if the idea and implementation is good, if not very large expenditure on advertising and large flow of private efforts to go. Slowly but surely. The most important thing - patience and perseverance ))) Which should not border on the moment when you hammer away at the empty space. And then, as described above, cover and fix the damage, take your hand and have the experience, the son of hard mistakes on something else) And do not worry, the world does not roll over ).
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